Maximizing Lifetime Value for a Subscription Service

Challenge: A subscription-based company faced high churn rates, with many customers canceling after just a few months. They needed a strategy to retain customers and increase lifetime value.

Solution: Add Boost designed a comprehensive email and SMS lifecycle flow, focusing on nurturing relationships from the moment a customer subscribed. We created personalized onboarding sequences, loyalty rewards, and re-engagement campaigns to keep subscribers engaged.

Result: Customer retention improved by 25%, and the average customer lifetime value increased by 40%. The company's subscription renewal rates also saw a significant uplift, contributing to a more sustainable revenue model.